RANGERS have announced a new kit sponsorship deal with Bitci Technology.
The Light Blues have this morning confirmed they have teamed up with the world’s first cryptocurrency trading platform.
The deal, which will run until the end of the 2022/23 season, will see the Bitci.com brand appear on the team’s first team shorts.
The company will be known as the club’s official fan token partner, and together will create a Rangers Fan Token – a brand new digital currency.
Rangers will be latest high profile European football club to have their own fan token, alongside clubs such as Juventus, Paris St Germain, Atlético Madrid, and AC Milan.
James Bisgrove, Director of Commercial and Marketing at Rangers, commented on the deal: “This partnership represents a compelling and exciting new collaboration for Rangers. It will have an immediate and positive impact on the continued growth of commercial revenues.
“We have been inspired by the vision of Mr Çagdaş Çağlar (Founder and Chairman) and the ambition of Bitci Technology, at a time when the global value of cryptocurrency has reached a record high.
“We’ve carefully observed several high-profile European clubs that have carved out valuable opportunities in this space and firmly believe, with Bitci Technology as partners, the potential for Rangers and our supporters is significant.”
Mr Çagdaş Çağlar, Founder and Chairman of Bitci Technology, said: “We are jubilant to carry out such a significant project with Rangers Football Club, one of Europe’s oldest clubs.
“This agreement will considerably increase the commercial income of Rangers, which has a great history of sporting success.
“We believe that blockchain technologies will become a crucial part of the sports industry in the near future.
“Sports clubs that are capable of seeing the importance of this trend today will attain a great advantage in the future.
“In this regard, we would like to congratulate the Rangers management for this outstanding vision.
“We hope that this partnership will lead to new accomplishments in Scotland and Europe for Rangers, which has already won many historic cups.
“This project will also enable Rangers fans to strengthen their ties with the club.”
Meanwhile, Rangers are sweating over the fitness of James Tavernier ahead of tomorrow’s Europa League clash with Royal Antwerp.
The Gers captain is a shock injury doubt for the Belgium showdown after picking up a knock in training yesterday, according to the Daily Mail.
Tavernier – a virtual ever present for Steven Gerrard – faces a race against time to be fit for the last 32 meeting.
Midfielder Ryan Jack is believed to be on standby to replace him as emergency right-back.
Tavernier has been outstanding for the Light Blues this season and would be a huge miss for the first leg match.
However, Rangers will be boosted by the returns of suspended duo Alfredo Morelos and Kemar Roofe, who will add much needed firepower.